Lisa is a seasoned professional who brings over 20 years of experience in strategic event planning and public relations to DatocWitten Group, Inc. She has a proven ability to satisfy the needs of clients through fundraising, designing event programs and recruiting high-level participants, managing and directing volunteer committees, writing text for printed materials, crafting messages and speeches, directing stage programs for events, and negotiating with and managing vendors to ensure the success of a project. Lisa provides her corporate, non-profit and government clients with the strategic advice and counsel needed to build special events that are targeted and attractive to their key constituencies.
Lisa began her professional career earning several sales and marketing awards as a branch manager for a predecessor to Bank of America. She also spent time in the financial analysis division of Bristol-Myers Squibb, where she honed her research, writing and presentation skills. Lisa served as the Assistant Executive Director for the March of Dimes National Capital Area Chapter, where she managed the staff, fund raising projects and operations of the $2.5 million entity. Immediately prior to co-founding the DatocWitten Group with Barb Witten, Lisa spent 14 years at Hayes & Associates in McLean, Virginia, where she served as Chief Operating Officer and was a minority partner.
A two-time graduate of the University of Virginia, she received a bachelor’s degree in Liberal Arts and an MBA from the University’s esteemed Darden Graduate School of Business Administration. When she is not working on her clients’ missions, Lisa can be found at an ice rink working on her children’s missions – perfecting their hockey and figure skating skills. Lisa lives in Northern Virginia with her bicycle-riding husband, her figure skating daughter, hockey-playing son, and their lovable remote-control-eating Black Lab, Brooks.
FUN FACT: The middle daughter of a U.S. Army Colonel, Lisa was born in Vicenza Italy, learned to ski in the Alps, and learned to play tennis on clay courts in Würzburg, Germany.